Mind Our Week (III)

Posted by: Nacho | Posted on: April 13th, 2012 | 0 Comments

Summary of the week in Mind Your Analytics

Tell me and I forget.
Teach me and I remember.
Involve me and I learn.
Benjamin Franklin. American politician, scientist and deviser

MIND OUR TWITTER (@myanalytics)
Webs are many, but I shared yours on twitter

Thursday of #Tools
The evolution of the tools is just a sign of human evolution.
http://goo.gl/HPqFk seen on @justincutroni´s blog.

Friday of #WebForms
5 reports to improve web forms. The most important thing in an answer is always the question.
http://goo.gl/cshq3 seen on @barbara_posila´s blog.

Saturday of #Cookies
New “cookies rules” in Spain. And wherever they are, my data are mine.
http://goo.gl/nkuHq seen on @webanalytics_es´s blog.

Sunday of #Conversion
Get, understand and analyze conversión processes. Or how to make users go through the funnel.
http://goo.gl/IZLmu seen on @mvconsultoria´s blog.

Monday of #Avinash
Multi-channel Attribution. To guarantee success, spend 95% of your time defining the problem and 5% solving it.
http://goo.gl/8jtTK seen on @avinash´s blog (Occam´s Razor).

Tuesday of #Monetization
When to use Google Analytics Goal Values. Money, Money, Money.
http://goo.gl/b8eUf seen on @kissmetrics´s blog.

Wednesday of #Dashboard
The perfect Dashboard. Does exist perfection in Analytics? Is it analizable? How much perfection costs?
http://goo.gl/LrDf2 seen on @mwiegand´s blog and retwitted from @fiat4Marketing

Thursday of #Optimizacion
Optimize through user interaction analytics. You are surrounded! Please come out with data up!
http://goo.gl/z3vaS seen on @rtayar´s blog.

MIND OUR TEAM
Give me a place to stand on, and I´ll analyze the world

This week, we continue swimming in customer data, optimizing their online channels and trying to get them to the point that allows to maximize the return on their investment. It´s just the only thing we can do.

Well, not quite true. We are so prepared to do other things. We always say that training is one of our weaknesses, and a true value in Mind Your Analytics. This week, Gemma, our @sorprendida, picked up her suitcases and gone to Valencia. Three days theaching a masterclass for students of Computer Engineering at UPV within the Gedestic´s Professorship “Strategy, Analysis and Online Positioning: Analytics”.

In this same evangelizing zeal, we have our CEO, René, teaching a workshop next April 19, at Conversion Thursday event (Madrid) about “Identification and Definition of Goals in a Web Project”. The workshop will start at 19.00 (UTC+1) and we recommend, those who can, to attend. If you can´t, you can always see it on streaming platform.

And as René is also passionate about teaching, today, Friday, he begins his module “Objetives, Strategies and KPI´s in a website”, in the Web Analytics Master, at Kschool. Three days in which, our CEO will empty his knowledge in order to have the classroom filled up of data.

MIND OUR PRESS
If you don’t shut up, I´ll tell you one thing

And we continue spreading our brand! As the company is young, we are involved in shaping our internal content, a task should never stop. We believe in constant evolution as unique way of success! Day in day out, we are merely introducing new ideas in our laboratory and trying to convert them into documents that serve to further thickening our background.

Meanwhile, we continue talking to journalists, industry people and marketing managers… while others call us requesting information. This week, for example, “El Imparcial” has published a commentary about Mind Your Analytics mentioning our two spectacular Analytics Director Women, Gemma and Aurélie. And, by the way… Marketing fans! this coming Wednesday, April 18, our CEO will participate in a marketing gathering at Gestiona Radio to be held from 12.00 (GTM+1).

MIND OUR BLOG
I would give everything I know, for half  of what I do not know (René Descartes)

René Dechamps. April 11, 2012
Our Industry needs unity! (ES/EN)
“…I’ve always been in favor, as mentioned, of unity, my philosophy is that together we can make the pie bigger and thus all benefit from it.”

MIND OUR OUTDOORS
Out there, life goes by…

So it has been our week. Seven days when, out there, some people still talk about troops, weapons, rockets and Koreas, Syrias and Damascus… but fortunately, we can also find time to talk about other more civilized screams like Munch ones, auctioned now in Sotheby´s, or happier children like Cezanne´s “The Boy in Red Vest”, found this week in Belgrade after its robbery in 2008. News, these, that make us confident that imagination is still above the sometimes “illogical” human being.

Other weeks will come, and we´ll analyze them. In the meantime, carpe diem & Mind Your Life!